The Mobile Marketing Association (MMA), the global non-profit trade association established to lead the growth of mobile marketing and its associated technologies, has announced that the industry’s key international event, the Mobile Marketing Forum (MMF), will now be available through live webcast.
Launching with the MMF in Singapore on 28 and 29 April, it will be the first accessible via a live feed, with the goal of bringing the event to a larger audience, both within the region and around the world.
Mike Wehrs, president and CEO of the Mobile Marketing Association, commented: “The Mobile Marketing Forum has built great brand recognition as the leading industry event that links the full mobile marketing ecosystem. We understand that time and cost are always factors influencing people’s decisions to attend an event, especially so in the current economic climate. With the introduction of the live streaming option, we aim to make the MMF in Singapore easily accessible to prospective delegates across the globe. This will also ensure that the interesting discussions and valuable insights from our high profile speakers will not be limited only to attending delegates.”
The live stream, offered through a partnership with bnetTV.com, will be available throughout the two days, and will include an interactive element to allow attendees to text in their questions via the live stream platform, to be projected on to the event screen. Interested applicants can register at the Mobile Marketing Forum’s website.