The new study on Mobile Payments for Digital and Physical Goods found that the availability of secure, easy to use, payment applications and the growing realisation of users that they can make ecommerce purchases by mobile will drive the market.
Report author Howard Wilcox gave more details: “Our research showed that the purchase experience has been enhanced by improved mobile commerce transaction processes due to faster mobile networks, more powerful devices and much more user friendly smartphone apps. Amazon Payments for example has recently introduced payment-processing tools for mobile devices, enabling Smartphone users to buy with one click.”
However, the Juniper report also underlined that retailers and merchants need to communicate the cost of transactions clearly so that people are not discouraged from buying by mobile.
Further key findings from the mobile payments report include: The frequency of physical goods purchased will be higher than average in developed regions such as North America and Western Europe; Brands, retailers and merchants have a significant opportunity to increase their revenues through highly targeted marketing campaigns, using apps and mobile web payments as a convenience play for users.
The report adopts an innovative new quadrant approach to compare the positioning of mobile payments vendors. The forecasts provide detailed five year regional data for mobile payments for digital and physical goods, showing key parameters including subscriber take-up, transaction sizes and volumes.