MOBO has long championed diverse genres of music and has been successful in raising the profile of many British artists from the margins to the mainstream. The new partnership with MOBO provides an excellent platform for Lebara Mobile to strengthen its links with multicultural customers.
As part of the deal, Lebara Mobile will be sponsoring the coveted Best UK Act category, with this year’s nominees including Chipmunk, Tinchy Stryder, N-Dubz and DJ Ironik.
Founded by Kanya King MBE in 1996, MOBO has grown to become one of Europe’s leading music brands, celebrating diverse music genres by honouring established as well as up and coming MOBO artists. Each year, MOBO provides a high profile platform for showcasing emerging urban talent and has gained an impressive reputation for taste-making.
Able to connect with many cultures on many levels, MOBO has been successful in taking urban music from the margins to the mainstream. To this end, throughout the coming year as well as continuing to develop the newly revamped mobo.com, MOBO will be working on a series of regional competitions looking to discover and develop up and coming British talent.
Lebara Mobile, launched in the UK in 2007, offers customers high quality, low cost international calls direct from their mobile. With international calls starting from just 2p per minute, texts at 10p per message and national calls at 10p a minute, Lebara Mobile offers exceptional value with no hidden charges and no long term contracts to sign up to. With well over one million total acquired UK customers, the company has gone from strength to strength.
MOBO CEO and founder, Kanya King commented: “Both Lebara Mobile and MOBO are keen to connect with their target audiences throughout the UK and have a deep understanding of their respective cultures – MOBO reaching out through music and Lebara Mobile through bringing people closer together. Through these synergies, we are looking forward to a long and fruitful partnership for both parties.”
Lebara Mobile’s UK managing director, Russell Atkinson, echoed: “Lebara Mobile is very excited to be working with an organisation with such an impressive track record. Through our partnership with MOBO, we will be able to communicate with our target market on a deeper level through the international language of music. By working closely with MOBO over the next three years, we are looking to develop and take both brands to the next level.”