The Chameleon Group will act as Motorola’s exclusive wholesale distribution partner in the UK and Ireland for the automotive market, becoming prime supplier to the installer community. Motorola’s current automotive portfolio is covered under this new agreement, including the T603, T605, M930 and M990. Some future products, still currently in the pipeline, will also fall under Chameleon’s remit.
Wayne White, corporate VP Motorola companion products, said: “We are delighted to enter into partnership with The Chameleon Group. We have seen sustained development in our automotive business and believe this agreement will help Motorola become supplier of choice to the business community.”
He continued: “The Chameleon Group brings industry expertise and market knowledge to the relationship, which we feel is very valuable. Now that we have found the right partner for our business, we will continue to bring product differentiation and value to the installer community.”
Phil Stanley from The Chameleon Group commented: “We are the largest fitter and distributor of proinstall solutions in the UK. This union will open further prospects for us to expand our B2B customer base and is a fantastic opportunity to work with a well-known brand. Motorola never stops bringing innovative products to market and we recognise its presence as a growing player in automotive accessories.”
Motorola is currently the only manufacturer in the UK and Ireland to provide aftermarket, OEM, commercial and easy install car solutions.