Napster turns up the volume on digital music in the UK

Napster, the pioneer of digital music, has announced a new version of its Napster Unlimited service that answers consumer demand for greater flexibility and value, launching today in Carphone Warehouse stores across the UK.

Each month, for just £5, subscribers can choose and download five MP3s to keep forever and listen to Napster’s unlimited on demand catalogue of eight million songs, as well as access their account via just about any web-enabled mobile phone to preview and purchase.

All Carphone Warehouse customers will get a free one month trial card of the Napster Unlimited service, including five MP3s to keep.

Developed in response to a growing need in the market, Napster listened to its customers and created a package that provides UK music fans with the freedom and flexibility they require to personalise their music experience.

MP3s have no restrictions or time limits (subscribers can keep tracks forever and transfer to their chosen device). Tracks are compatible with all MP3 players and music-enabled mobile handsets, including iPod and iPhone devices.

At the same time, subscribers can explore and discover new artists via unlimited streaming from Napster’s music catalogue of more than eight million tracks. They can even browse, search, preview and download tracks directly from their mobile phone.

The latest version of Napster Unlimited gives UK music fans: Unlimited streaming from a catalogue of over 8 million tracks; Music in every genre from the latest releases to old favourites. Unlimited streaming means you can play any track as often as you want, all ad-free. This is one of the largest music catalogues in the UK, featuring many artists that other services miss; MP3s to keep with no restrictions.

Also, all MP3s are in high quality, and you can use them on any MP3 device including the iPod, iPhone and music-enabled phones; Access to Napster online from any computer including the Apple Mac; You have complete freedom to listen to your Napster music and download MP3s wherever you are. With other services, such as iTunes, you have to download software or are fixed to a specific device; Instant music, accessible any time and ready to play for any situation.

Napster subscribers continue to have access to all the existing music expert and discovery features, the latest releases, recommendations, the Official Charts dating back to 1960, Automix playlists and exclusive NapsterLive sessions.

“With this new service model, Napster once again reflects the needs of today’s music consumers. We listened to our customers and developed a service that provides music lovers with a flexible, best value service that allows them to tailor their digital music experience to their personal requirements,” said Thorsten Schliesche, Napster’s vice president sales and marketing Europe.

“Whether users want to build on their own collection of tracks, discover new music or simply stream their favourite songs into their own space, Napster has worked hard to provide an environment where music lovers can create their own easy to use experience, all available under one fixed and best value cost,” he added.

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