Distributor Nimans says it has devised a recession-busting blueprint to help dealers weather any economic storm clouds. Systems Sales Director, Phil Adams, says despite the general doom and gloom portrayed in many parts of the media, there are still ‘buoyant’ areas of the telecoms market, particularly where technology plays a fundamental role in cutting business costs.
Adopting a consultative approach and researching vertical markets are some of the best ways for dealers to grow, according to Phil. He says the telecoms arena is better placed than many industries to withstand the global downturn, with products that bring a quick return on investment such as audio conferencing becoming ever more popular and important for a dealer.
“We are all operating in difficult times but there are still many opportunities out there for dealers, especially with companies that have a mobile workforce, those operating in professional services or where telephony is critical to business success.”
Adams says home working is growing in specific industries such as the legal profession, inspired by advances in technology which increases business efficiency and cuts costs. Leasing is becoming another rising area of activity where zero per cent finance is available over three years for certain products – whilst the emergence of cost effective broadband has increased the use of VPN’s which can link international offices to generate impressive call savings.
He continued: “Demand for state-of-the-art technology, applications and business solutions is being maintained because people are seeing a tangible return on investment. Companies have a strong desire to reduce their costs and increase their efficiency, utilising technology which has an impact on the bottom line. There is still a lot of business out there in those areas.”
Adams concluded: “Nimans is ideally placed to support dealers in these more challenging times, from educational roadshows and seminars to technical expertise and pre sales consultancy. It is times like these that customers rely on the support of their supply partners to help get them through.”