The new phone from Nokia, as well as a number of advanced handsets from other vendors, are generating a heated battle for smartphone supremacy in the approach to the Christmas sales period. Fierce competition, along with the imminent arrival of Long Term Evolution (LTE), 4G networks, have made the quality and performance of devices the primary differentiator.
David Gehringer, Vice President of Marketing at system and device testing company Fanfare*, has said the following of the news:
“We’re currently seeing a number of phone manufacturers releasing new and updated versions of established handsets – primarily to address bugs and other quality issues. Indeed, handset makers find themselves with little choice over having to invest in updates and upgrades, as consumers are embracing tools such as Twitter and Facebook to air frustration at their products.
“As consumer expectations continue to rise, and uptake of the next generation of networks begins, now is the time for mobile phone manufacturers to capitalise on the opportunity to reduce customer churn by making sure that the proper testing of handsets and applications takes place and only reliable products are released to market.”