Novarra serves millions of transformed pages every day, enabling access to the best of PC Internet content on mobile. As part of the agreement, the companies deployed Novarra’s Vision v7.3 platform that includes customised mobile content handling capabilities.
When consumers click on a web link from Yahoo!’s oneSearch results, Novarra’s Vision platform transforms the PC content for a fast and optimal mobile experience. Complex Web sites around the globe are automatically optimised for thousands of unique mobile devices.
Steve Boom, senior vice president at Connected Life, Yahoo!, stated: “Yahoo! is committed to providing the best user experience to consumers on their mobile phones. Partnering with Novarra provides us with an effective Web transformation solution to render Web content for mobile handsets.”
Bruce Simpson, chief operating officer for Novarra, commented: “We’re pleased that Yahoo! chose Novarra to adapt content with speed and simplicity, which is critical for effective presentation.”