XLN Telecom, the UK telecoms company serving the small business community, has confirmed the extent to which online marketing is now fuelling the growth of the company, which has seen customer numbers increase by 25% in the last twelve months – the company now having over 125,000 customers.
On a like-for-like basis, online generated sales per quarter are now on average 40% ahead of the equivalent period twelve months ago – online sales accounting for 19% of all new customers into the company in January alone. Similarly, based on Google Analytics, organic search traffic to the company has more than tripled in the last 24 months.
Christian Nellemann, Group CEO of XLN Telecom, commented: “Our online activity represents an important weapon in our marketing arsenal, it helping us reach high-value segments of the small business marketplace – in particular service based businesses which typically have far greater broadband, voice and mobile requirements than the retail sector. We anticipate continuing to expand and innovate our online marketing – all of which is done in-house – in the coming year.”