The company has identified the indirect Channel as a significant area for growth and looks to establish a clear unique selling proposition in the market through the support it offers to partners, dealers and resellers.
Simon Howitt has been tasked with the overall responsibility for the newly created Outsourcery Channel Business Unit and will lead its strategic plan to execute a first class level of support for partners wanting to offer added value to their customers.
Commenting on the launch of the Channel Business Unit, Piers Linney, joint CEO of the hosted services and mobility provider, says “Having invested significantly in our state of the art data centres and developed our hosted services to complement our mobile solutions, we have the most complete product set for our Partners. The Channel offers us the perfect reach and will become our most valuable route to market.”
The Unit will be empowering Partners to maximise revenue by providing an unparalleled level of support for the sophisticated new generation technologies which are expected to become mainstream this year.
Commenting on his decision to join the Outsourcery management team, Howitt said; “I am extremely excited by the opportunities that lie ahead. The vision of the management team is both inspiring and unique and we are confident that we can build a Channel which is truly distinctive in terms of Partner management and provision of a wide ranging and unique product set.”
Historically, Outsourcery’s Channel Business has been wholly focussed in mobile provision. The future plans are: for there to be an increasing focus on supporting Partners in providing innovative and valuable business mobile, hosted IT and unified communications (UC) services to customers and allowing them to expand their current offering to their customers whilst increasing their customers’ loyalty and longevity.
Howitt continued, “Mobile is, and will continue to be, a strategic part of the Outsourcery business. However, looking forward it is only one part of our total solution. We recognise that we need to equip our Channel Partners to ensure they are up to speed with the latest hosted communications tools and are able to promote all the elements of our solutions to their customers. The market is moving significantly and rapidly towards cloud computing and we are at the forefront of this dynamic. We have the services and propositions that customers of all sizes will respond positively to.”
Outsourcery has stepped up its offering to a wide spectrum of Partners who can now engage with them in three alternative ways: the ‘reseller model’, the ‘dealer model’ and the ‘introducer model’.
Howitt explained the thinking behind this strategy “There are a number of potential Partners that we could deal with who currently don’t bill their customers and don’t want to get involved in running and maintaining billing systems. Under the banner of InPartnership with Outsourcery, we want Partners to understand that they can enjoy a highly flexible relationship with us, and develop it in a way that suits their business model. Everything we do is centred on our Partners and their success is central to our plans.”