Panasonic Recruits Specialist Resellers Throughout Europe

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Panasonic Toughbook has recruited 60 specialist rugged handheld resellers across the major European markets for its new Edge channel programme. The expanded specialist channel will help further accelerate Panasonic’s growth in the European rugged handheld market, following year-on-year growth of 176%.

With almost a third of its rugged mobile device range now dedicated to the handheld market and the recent appointment of ScanSource as a European specialist distributor, Panasonic sights are now firmly set on expanding its success from the rugged notebook and tablet markets to this sector.

Panasonic has launched the dedicated handheld channel programme, called Edge, designed to support and incentivise value-added resellers (VARs) in the sector. The Edge programme will offer resellers dedicated marketing, sales and technical support in return for meeting qualification criteria.

“The new resellers will have a proven track record in the delivery of value-added, rugged handheld solutions covering hardware, software and services,” said Steven Vindevogel, sales director, at Panasonic Toughbook. “As the new partners agree and then achieve sales targets they will be promoted through the three-tier channel programme, reaping the rewards of our mutual success in a 735MM1 Euro rugged handheld market across Europe.”

Panasonic is particularly interested in recruiting handheld specialist resellers in the major European territories to complement its initial list of partners and will be working with its new Distributor, ScanSource, to identify and enrol them.

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David Dungay

Editor - Comms Business Magazine