RSPCA goes to the dogs with mobile phones

A new mobile phone-based game called MobiDog has been launched by the RSPCA to help spread the message of responsible pet ownership.

Following the success of the cyberpet, a pet that lives on your desktop and needs to be looked after, the RSPCA decided to create a new tool for mobile phones, in conjunction with the game’s developer, Digital Communications agency, Lateral.

Mathew Riley, group account director at Lateral, commented: “The next logical step was to allow people to access a similar message on their mobile phones. We decided to move away from what is already on the market, for example, another Tamagotchi-influenced experience and develop a series of games based on classic arcade games.

Helen Ball, RSCPA campaigner, added: “The aim of the game is to educate the user on the Animal Welfare Act 2006 which places a duty of care on pet owners to ensure they look after their pet.

Mobidog is the first mobile phone game created by Lateral for the RSPCA.

To download Mobidog direct to your mobile phone text: GAME to 60022.

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