Russell joins Reality

Reality Telecom has strengthened its channel presence by appointing Anna Russell as the Channel Manager for its new, flagship telephony system, Call Navigator IP™. In her new role she will be working closely with new and existing channel partners to help maximise business opportunities by acting as an extension to their sales team.

Russell has eight years experience in sales distribution and has successfully set up and managed significant distribution channels for high tech products and services. Reality Telecom has recently added VoIP to its product portfolio and Russell’s responsibilities will include the formal launch to the Channel during October, as well as managing the rollout of the new product to Reality’s existing Channel Partners.

“Anna is bright, enthusiastic and a first class sales person,” said Alan Sawyer, Sales and Marketing Director responsible for channel development. “She has a wealth of experience in the channel and has already made her presence felt in a really positive manner.”

“I joined Reality because their CEO, Simon Slater Thomas, has an incredible knowledge of the telecoms market and an absolute passion for the product,” said Russell. “That conviction, combined with his proven ability to spot and capitalise on market opportunities, is inspirational. I love working in the channel, and as soon as I’d delved into Call Navigator IP, I knew I wanted to be part of its success story.”

Russell’s last role was with software company, Solarsoft, as their Distribution Sales Account Manager. Previous roles include Distribution Channel Sales Account Manager for Allied Telesyn, UK Business Development Manager for SMC Networks, EMEA Distribution Channel Manager for Ramp Networks and External Educational Sales Manager for Starwand Computers, a networking VAR. Her career began offering internal 3Com sales support for networking distributor, Data Translation.

Russell includes ballet and horticulture amongst her interests, and will be based in the company’s Hampshire offices.

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