Samsung Mobile UK, in partnership with The Carphone Warehouse have launched an interactive window display in the form of a giant interactive Samsung Tocco Ultra Edition, which will appear in 18 Carphone Warehouse store windows across the UK. Four will be installed at the Oxford Street and High Street Kensington stores, and all will appear by 8 April.
By deploying a touch screen interactive window display in those branches, Samsung and The Carphone Warehouse aim to set a new standard in consumer experience bringing innovative platforms to the market to entertain and educate the consumer.
The companies claimed the interactive online system will create a ‘wow’ factor experience by replicating the new Tocco Ultra Edition on a 46 inch LCD screen with an interactive touch screen capability through the store windows. The systems are all networked and run interactive digital content replicating icons and functions of the new phone.
The touch detection technology adds another dimension to the interactive experience by enabling the consumer to surf and browse through the applications of the new Tocco Ultra Edition, even if The Carphone Warehouse store is closed.
The display offers a large screen digital interactive experience with real parallels to the Tocco Ultra Edition. Users are able to drop and drag icons across the display, inviting the user to explore the phone’s features such as music player with music track playback, calendar, weather and more all from the street.
Mark Mitchinson, vice president of Samsung Mobile for the UK and Ireland, stated: “The launch of this new interactive window display reflects Samsung’s leadership in both mobile user experience and marketing innovation. By recreating the user interface of one of our flagship mobile phones in this way, we open up the interactive mobile experience to thousands of potential customers who may not have experienced our market leading touch technology. We’re proud to be the first mobile phone manufacturer to bring this unique product experience to the high street; increasing footfall, driving sales and demonstrating true leadership.”