Distributor ScanSource Europe has launched ‘Destination ScanSource’, a new, nine-month reseller growth and incentive programme to mark its tenth anniversary in Europe. The programme is the distributor’s first combining different vendors’ offerings into one single growth campaign.
The programme will run until 31st March 2013, during which time participating resellers will be assigned targets to reach. At the end of the nine months, the 40 best-performing resellers over the entire campaign will win a place on the “Grand Prize Trip”. In addition, each quarter the 20 top-achieving resellers will receive rewards. Prizes will be designed in such a way that resellers can potentially use them to incentivise their own sales teams. ‘Destination ScanSource’ is open to all resellers across Europe and all purchases made at ScanSource Europe will contribute towards the reseller’s achievement against their target.
Beyond the prizes that resellers can win, the programme offers wider benefits to participants. For example, the campaign is designed to showcase the wider product and solution portfolio available from ScanSource, providing resellers a one-stop-shop purchasing option, while potentially introducing them to new product lines, technologies and vertical markets.
What’s more, ScanSource also offers a wide range of value-adds which can allow resellers to make their businesses more efficient and effective, with the aim of enabling them to win more business in the long run. These value-adds include such services as education and training, free-of-charge technical support, Configuration Services, Professional Services, flexible credit facilities and high product availability.
“This reseller growth programme runs for nine months but involves much longer-term benefits,” said Maurice van Rijn, Managing Director, POS & Barcoding Europe, ScanSource. “If resellers can successfully implement our value-added tools and services while introducing new product ranges into their portfolio it has the potential to make them stronger and more efficient outfits beyond the programme and to provide them a strong base for future growth.”
“Destination ScanSource offers a really exciting concept to its customers,” said Becky Brookes, Channel Marketing Team Manager, Zebra Technologies “This partnership gives us an opportunity to engage with new resellers and demonstrate the strength of our range of printing solutions in the industry. At the same time it helps the resellers improve the way they work and deliver more value to their customers, which in turn will benefit the entire channel.”