Selling to the ‘Gadget Guys’

Siemens distributor MTV Telecom has begun a series of high profile reseller launch seminars for the OpenOffice ME, the unified communications platform the vendor is aiming at the smaller SME.

The first of the events took place in front of a packed room of resellers at the Sir William Siemens building in Frimley Surrey where Martin Northend, Siemens Director of Portfolio Marketing, said that his company really understood the SME market, “We know the market is fragmented and every SME is different. One common factor is that generally SMEs have lower in house IT skills.

OpenOffice ME is targeted directly at early adopters of UC and embracers of new technology. For resellers the system is easy to configure and price”

Northend said that research showed that 25% of the SME market were ‘gadget guys’ and perfect targets for OpenOffice ME as they represented 53% of the IT spend in the sector.

MTV Telecom Commercial Director Jim Robertson was keen to point out to delegates the wireless connectivity options of the system, “For just £214 ME provides wireless for phones and laptops. So with all the other out of the box system features and options the OpenOffice ME is a great deal for user and resellers.”

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