Shipton Deliver Premiership Service

Formed in 1876, Middlesbrough Football Club has enjoyed a fruitful history of top class football, moving to their current home, the Riverside Stadium in 1995.

For a Premier League Football Club customer communications need to be first class. Whether servicing ticket sales and match-day communications, or offering hospitality and training ground facilities, a communication solution that is reliable yet flexible enough to handle the demands of a high profile football club is a necessity.

Middlesbrough FC was recommended an Inter-Tel solution by reseller Shipton Communications that would not only encompass all aspects of the requirements but also allow for further expansion of the system in the future. The solution provided individual users with a range of sophisticated, user-friendly tools, designed to allow each user to maximise the integration of the company’s business processes.

Incorporating Callview computer telephony software package the solution enables a single administrator to control and update the network of systems. The Callview system also monitors all calls and agents 24 hours a day, seven days a week, 365 days a year.

The flexibility of the Inter-Tel solution is further demonstrated through its open architecture interface. This enables software suppliers to write ‘middleware’ so that voice and data can work together to create greater efficiency in telephone response times and represents a huge saving in both time and cost.

After the solution was implemented Middlesbrough Football Club immediately benefited from improved internal call distribution delivering open communication between multiple sites. Out of hours messaging, internal/external directories, call recording, programmable soft keys and remote voice mail access, have all been introduced, significantly enhancing staff efficiency in key areas of the club.

Alan Bage, Head of Finance and Administration, Middlesbrough FC, commented: “Our previous system didn’t meet the full range of communications required by the club. Since the Inter-Tel solution has been installed, we have full control of a previously fragmented communications network. This has allowed us to create the perfect platform to develop our system across the football club and will help us to continue developing the system in the future.”

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