SME’s Told to ‘expect more’ with the Colt Experience

Business Communications Provider Colt has today launched the Colt Experience claiming it to be the first complete offering specifically designed for small and medium sized enterprises (SME) across Europe. The Colt Experience consists of three elements; Collaborate More – consultative professional services; Create More – enhanced, SME specific, products and services; and Care More – a tiered level of customer care.

Collaborate More: Colt’s four-point process for collaborating with SME customers – assess, design; implement; and manage – will provide structure and flexibility through a consultative and relationship building approach. Colt will offer customers full access to its consultancy and professional services expertise which could be used, for example, in the design and provision of complete security solutions.

Create More: Customers can choose from fixed price, pre-configured business packs providing solutions to their four key business needs: Access; Security; Back-up; and Messaging, or have solutions built from Colt’s portfolio of services which have been grouped around six different business areas: Internet business; private networking; applications; IT infrastructure; voice; and advanced voice.

Care More: Coltwill give SME customers a choice of how the relationship is managed by offering standard and premium service level agreements (SLAs) for project, service and fault management. The SLAs are written in plain language making them easy to understand. The standard SLA provides specific targets for delivery, while the premium SLA comes with a guarantee on time to deliver backed by penalties if deadlines are missed.

Rakesh Bhasin, Colt’s Chief Executive Officer, said, “Four months ago we called for SME customers to ‘expect more’ from their telecoms provider. Now, with the Colt Experience, they can.

“The launch of the Colt Experience is clear evidence that we understand the needs of all of our SME customers. We know that they want much more than just technology and products. They want to build long term relationships with a business communications provider that can offer complete solutions backed by consultancy expertise and service level agreements that match their particular business needs. With Coltthat is what they will get.“

The Colt Experience is being rolled out across COLT’s 13 countries in Europe via its direct salesforce and its 650-strong partner channel. Colt has 42,000 SME customers. SME customers all have very different needs and the types of products and services that are most important to them will depend on many things including which industry they support and company size. The ‘pick and mix’ nature of the Colt SME Experience enable Colt to provide a solution tailored to customer needs.

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