The order is valued at US$1.5 million, net of taxes and levies, and covers initial professional services in addition to a perpetual user licence for the first 1 million handsets. Synchronica anticipates delivery to the customer by the end of April 2012.
"We¹re thrilled to have successfully built this relationship with a leading Chinese manufacturer," says Simon Taylor, Synchronica's EVP for International Sales and Business Development. "The size of this initial order illustrates the customer¹s eagerness in using Synchronica-powered messaging as a way of differentiating their products. We¹re already working closely together on developing innovative go to market strategies, and exploring ideas to further enhance our partnership."
According to ABI Research, more than 360 million ultra-low-cost and 249 million low-cost mobile phones are expected to ship by 2015.
"This is Synchronica¹s first handset order since we enriched our MediaTek Toolkit with enhanced messaging software," says Angus Dent, Synchronica's Chief Executive Officer. "This is a complete set of technical and commercial resources which enable MediaTek device manufacturers to effortlessly integrate push email, IM and social networking onto their low-cost handsets. Importantly, our MediaTek Toolkit provides Synchronica with a key competitive advantage. We expect to announce further MediaTek-based contract wins throughout the year."