T-Mobile has launched a price promise campaign guaranteeing its customers will always have an unbeatable minutes allowance, and is backing it with a £17 million ad campaign, featuring the strapline ‘Life’s for Sharing’.
New and existing customers on T-Mobile Solo and Combi price plans of £30 can ask T-Mobile to match or beat a like-for-like offer from one of the other four operators.
The TV spots feature an archaeologist discarding priceless Roman artefacts as he hunts for more minutes and a medium at a séance searching in the afterlife and reaching one attendee’s dead uncle. As well as the ads, there will be national press, online and outdoor.