In an increasingly competitive market, mobile operators are required to continually deliver new and innovative solutions as well as excellent customer service across all channels. QAT plays a vital role as efficient, yet thorough, testing of new digital services helps reduce problems experienced by customers upon roll-out. Telefónica UK’s customers will benefit from improved agility, quicker time to market and continued investments in new techniques and processes leading to a better overall experience.
Colin Cunningham, Head of Service Experience, Telefónica, and Al Sabet, Service Test & Validation Manager, Telefónica, commented: “The Quality Assurance teams are the guardians of the great customer experience we strive for, and so are an essential part of the process. Our aim is to keep our customers and their businesses connected 24 hours a day, seven days a week, 365 days a year. Strong QAT helps iron out any potential problems and reduces any downtime experienced by customers.”