Tesco Mobile is predicting the biggest ever rush of text messages of love on the 14 February as Brits look to deliver their sentiments on the day itself.
To help the nation avoid the typical cheesy chat up lines that are destined for delete, the network has employed a ‘mobile romance guru’ to assist Romeos stuck for a romantic verse.
Maureen, their newly appointed romance guru, has spent weeks devouring classical romantic poetry and prose and has years of experience in helping love to blossom.
She’s collected her favourite romantic messages and quotes on a mobile WAP site. Any mobile user simply texts to word ROMANCE to 83726 and inputs a couple of details about themselves and their amour.
In return they’re texted a favourite romantic message handpicked by Maureen which they can send on to a loved one.
The service is only available on 14 February and is free to Tesco Mobile customers.
Romantic sentiments from the likes of Shakespeare, Keats and Voltaire can all be found to send on to a Valentine.
Maureen commented on her role at Tesco Mobile: “I was delighted to be chosen as a romance guru. I spend my evenings with a good Barbara Cartland and I don’t think we have enough romance in our lives.
“People will have to text their romantic intentions this year and I want to help them find the right words instead of a couple of bland emoticons. I hope my suggestions will encourage people of all ages to send romantic texts this year or include my messages in their cards. It’s not just something for the young. I don't want anyone missing out on a Valentine when I'm playing cupid."