With the proliferation of new technology, such as cloud services, medium-sized businesses have far greater access to the quality of systems and applications they require. The ‘enterprisation’ of technology, where enterprise-level technologies are becoming available at mid-market price economics for the first time, is transforming how businesses use technology – and importantly the benefits they can gain.
With large businesses such as Rightmove plc, EDF Energy & National Rail Enquiries already using the STORM cloud solution, the announcement means that the mid-market will now be able to take advantage of the kind of sophisticated, multi-channel communications technology that has traditionally been the preserve of large enterprises or public sector organisations.
“Advanced, integrated communication technologies can deliver real value to SMEs by transforming the customer experience” says Deane McIntyre, Director of Marketing and Product Innovation at THUS.
“Conventional phones and email are now only small parts of a rich mix of communication technologies that businesses should use if they want to be relevant to their customers.”
STORM has the capacity to handle a number of interactive communications and unites all inbound and outbound contact channels into a single, fully integrated system that links directly into customer databases. Additionally a simple web interface provides comprehensive reporting and easy control.
"We have extensively piloted STORM in our own customer services function and across our web channels. In a matter of weeks we received very positive customer feedback that our communications had improved, especially around proactive updates," said McIntyre
THUS services running on STORM are offered as solutions hosted in the cloud, allowing customers to introduce smart new communications solutions without having to make large capital investments. In addition, there is no management overhead wasted on maintaining the applications and solutions, and keeping them secure and up-to-date.
Sean Taylor, Managing Director of Content Guru, which co-owns the STORM platform with Cable&Wireless Worldwide, explains that these technologies enable the kind of interaction with customers that is usually the preserve of dedicated contact centres.
“Even a relatively small organisation, with 50 or 100 users, actually needs a sophisticated communication infrastructure these days,” he says. “Business customers and consumers are used to getting fast access to services and information, and any organisation that cannot respond quickly when a customer makes contact – whether by phone, email, SMS or online – will lose competitive advantage to a company that has the technology in place.”
“STORM can transform an SME’s communications infrastructure without consuming precious capital, delivering efficiencies and innovations that enhance competitiveness and boost profit margins.”