Following what the company describes as a period of exceptional growth for Tollring through its reseller and distribution partners, Tollring has further bolstered its commitment to work through the channel with the creation of a new division, Tollring Incubate.
Utilising the expertise and resources of the wider Tollring business, Tollring Incubate will target new opportunities with or on behalf of Tollring’s channel partners. By winning new business for its partners, Tollring will further grow its own business.
Tollring Managing Director Tony Martino said: “Having spoken with a number of our partners about future marketing and business development activities, it became clear that there was an appetite for something more innovative than traditional lead generation. Through Tollring Incubate we will able to deliver genuinely new customers and incremental revenue to our partners. Importantly, once won, our partners will be able to provide a huge range of additional products and services to these new customers. This is good for them and good for us.”
Tollring Chairman Tony Cox said “On the back of a very successful year for Tollring, I am delighted that we can invest in Tollring Incubate. This reflects our continuing strategy of growing our business through carefully selected channel partners rather than directly with end customers.”