MobileFleet is marketed using an ASP model with a cost per mobile user, meaning no capital expenditure for the customer and no lengthy contract arrangements. According to Tollring this sales model ensures a real differentiator for Tollring and gives their partners a genuine USP when talking to new and existing customers about mobile call management.
Tollring Managing Director, Tony Martino explains: “MobileFleet represents a huge opportunity for resellers in the UK. By implementing MobileFleet, customers can identify overcharging by mobile network companies, cut down on administration and processing costs by up to 75% and reduce usage costs by an average of around 30%, so the financial benefits are very easy for partners to demonstrate to their customers.
We have been presenting MobileFleet to our clients and partners already and the response has been excellent. We estimate that we have up to 50,000 fleet mobiles within our current client base alone - and together with the opportunity presented by our partner network we are confident of quickly establishing Tollring MobileFleet as a serious contender in the UK mobile call management marketplace”.
Stratatel Ltd. Managing Director, Mike Fairclough concludes: “We have spent two years researching the opportunity for MobileFleet in the UK and surprisingly, we have been unable to identify any significant non carrier-aligned UK competitors so far. We currently have over 43,000 units under management in Australia and we estimate the available market for the product in the UK to be significant. One of our larger clients here in Australia is the State Rail Authority of New South Wales, who has been using MobileFleet for four years. They recently told us that by using MobileFleet they were saving on average $1,000,000 (£418,665) per annum in call costs when compared to their previous situation. We think that says it all!”
Tollring will be marketing MobileFleet to direct customers and via their current partner channel. However, they are also looking to recruit a limited selection of new dealers to sell MobileFleet throughout the UK and are currently developing a range of marketing support tools to assist partners in demonstrating the benefits of MobileFleet to new and existing customers.