TomTom sets new standard for navigation industry

TomTom, the navigation solutions provider, has presented its most innovative product yet. The connected TomTom GO x40 LIVE delivers dynamic navigation and route guidance that continuously adapts to changing road conditions and always gives drivers the fastest route to a destination.

The three models of the TomTom GO x40 LIVE series (TomTom GO 940 LIVE, TomTom GO 740 LIVE and TomTom GO 540 LIVE) come with a new and extended version of TomTom’s unique IQ Routes(tm) technology. TomTom IQ Routes(tm) is now based on historical travel time information for every road, specified for every day of the week, at five minute intervals.

The TomTom GO x40 LIVE automatically connects to TomTom’s exclusive High Definition (HD) Traffic service for the most accurate and detailed live traffic information.

It will now be available in the UK, Germany, France and Switzerland for the first time, in addition to the Netherlands, where the service was introduced at the end of 2007. If the measured traffic conditions differ from the expected flow rates, the TomTom GO x40 LIVE will automatically calculate a better, alternative route, if one is available. The expected time of arrival will be adjusted accordingly.

The TomTom GO x40 LIVE series has plug and play connectivity built in, and comes with a number of valuable information services for motorists: TomTom High Definition Traffic service for the most accurate and current traffic information en route, now available for the first time in the UK, Germany, France, Switzerland, as well as in the Netherlands; TomTom Safety Alerts including real time safety camera reporting and sharing, meaning users can keep each other informed about mobile safety cameras; TomTom Fuel Prices where up to date fuel price information guides users to the cheapest fuel stations along their routes or in their area; unlocking the power of online Local Search with Google, giving users access to millions of locations.

Harold Goddijn, TomTom’s CEO, stated: “The introduction of the new TomTom GO x40 LIVE series and LIVE Services marks a fundamental breakthrough in the quality and functionality of navigation devices, and how people will use them. We don’t want our customers to spend time in traffic if they don’t have to. With the new TomTom GO x40 LIVE, we provide drivers with the best routing information available, and we help them to make intelligent decisions that save time and money, putting them back in control.

“Through the introduction of TomTom LIVE Services we are also evolving from a pure PND manufacturer to a provider of state-of-the-art routing information,” Goddijn added. “We believe that through those innovations, we can enhance the lives of millions.”

The new TomTom GO x40 LIVE series features three models: the TomTom GO 940 LIVE; TomTom GO 740 LIVE; and TomTom GO 540 LIVE. Each comes with an iconic flat design and a new, high quality user interface with optimised icons for even easier navigation through the device menu.

With safety in mind, the TomTom GO LIVE series now also features voice command and control in addition to existing safety options, providing customers with more safety features than any other navigation device.

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