This figure represents the gross value of all the items being purchased or the value of money being transferred. The report determined that while the mobile market today is dominated by digital goods purchases such as ringtones, music, games and infotainment, there are three high potential markets which offer major new opportunities for the future: contactless NFC; mobile money transfer; and physical goods
purchases via mobile devices.
Report author Howard Wilcox commented: "We’re forecasting that all segments of the market will see growth over the next five years, driven by both the rapid availability of exciting, easy to use services, and the continued growth in mobile subscriber penetration, particularly in developing countries. As well as becoming multifunctional devices for many users, mobiles will become wallets that people won’t leave the home or office without.”
The report also shows that global annual gross transaction value will grow over 10 times between 2008 and 2013. Juniper Research’s 2008 forecasts show an increased growth rate of the global mobile subscriber base than previously, with in excess of 1 billion new users by 2013. The top three regions for mobile payments - Far East & China, Western Europe and North America - will represent over 70% of the global mobile money transfer gross transaction value by 2013.