Truphone, the global mobile operator, has announced the appointment of Chris Moss as its chief marketing officer. Moss will be responsible for building the Truphone brand across the globe, as the company works towards achieving its vision to become the ‘best loved communications business’ and ‘one of the five best loved brands amongst international people’.
Prior to joining Truphone, Moss was responsible for creating three billion-dollar brands including Virgin Atlantic, which he transformed into a world class, award winning billion dollar business; Orange (which he rebranded from Microtel); and 118118, where he created the famous moustached running duo. Most recently, Moss was CEO of 118118 and CEO and creative chair at KGB.
“Chris’ track record of building billion dollar brands and his reputation as a ‘brand galvaniser’ makes him a perfect fit for Truphone as we work towards becoming the best loved communications business amongst international people,” said Geraldine Wilson, CEO of Truphone. “His brand and customer focus combined with our ground-breaking products will take us to the next level as we expand our footprint across the globe. High roaming charges needn’t be a necessary evil; Truphone is looking to challenge the status quo.”
Said Moss: “Re-inventing mobile communications is in my DNA. I believe that we all want to be local when we travel, and a service which gives customers local prices and local numbers when they are abroad is a real game changing proposition. The sooner we see an end to switching SIMs or juggling multiple phones as synonymous with getting off a plane, the better. That’s my new mission in life.”