Twilio launches Build program

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Twilio has announced Twilio Build, a partner program designed from the ground up with an API-first, developer-first approach. Twilio Build delivers go-to-market support, certification and training programs, and a partner success team to support consulting and technology organisations as they partner with Twilio to innovate for their customers, grow their businesses, and transform the communications industry. Twilio’s investment in its partner program accelerates the company’s ongoing go-to-market efforts and will fuel the company’s next stage of growth as it takes on a $1.45 trillion market.

“Twilio’s unique API-first cloud platform is tailor-made to support an ecosystem of partners that are differentiated by the innovations they deliver for their customers” said Ron Huddleston, chief partners officer at Twilio. “With Twilio Build, we believe we are laying the foundation for a whole new partner ecosystem that will accelerate Twilio, our partners, and most importantly, our customers.”

Over the past ten years, Twilio has redefined the communications industry by virtualising the world’s telecommunications infrastructure via APIs that empower any developer or business to build the exact experience their customers need powered by Twilio’s platform. This has created a huge market opportunity for both the existing communication industry systems integrator (SI) ecosystem, as well as any cloud technology partner looking to deliver communications solutions and innovations to their customers that were simply not possible before Twilio.

Twilio categorises every partner as either a technology partner or a Consulting Partner and offers two levels of partnership – Registered and Gold. Twilio Build offers all partners:

•Support for new partner models – Partner-specific business models including lead sharing, co-selling and reselling introduce new revenue streams for organisations.
•New Twilio Build Certification Program – Digital training and certification programs empower partners to be Twilio experts. Dedicated partner team provides consulting partners role-based certification and continued support as they grow their businesses.
•New Twilio Build Marketplace – A digital showcase provides partners the opportunity to present offerings to Twilio’s more than 50,000 existing customers and an unlimited number of potential new customers who can now innovate with Twilio through Twilio Build.
•New Technology Early Access Program – Early access to Twilio’s product roadmap gives partners the opportunity to be the first certified providers of Twilio’s contact center application platform, Flex, as well as future innovations from Twilio.

“Communications plays a critical role in every organization’s digital transformation initiative,” said Jon Rauschenberger, director, enterprise software products at Perficient. “By partnering with Twilio, who sits at the ideal intersection between communications and the cloud, we have the flexibility to create innovative offerings for our customers in ways that were never before possible. We look forward to continued partnership and growing out our Twilio practice at Perficient.”

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David Dungay

Editor - Comms Business Magazine