Westcoast Brings Tenda to UK

Westcoast has signed a distribution agreement with Tenda UK to deliver their networking products, including the market disruptive meshed WiFi product, the Nova MW series. Under the terms of the agreement, Tenda UK grants Westcoast the rights to sell, implement, and support all of Tenda’s products in the UK, as well as in France, through its offices in the Thames Valley.

The Nova MW series is the flagship product in the range and is a ‘True Mesh’ WiFi solution. Launching in June the new Nova MW3, provides a smart whole home WiFi set up and improves coverage, ensuring users enjoy all of their bandwidth. This disruptive technology will act as a replacement for powerline extenders and efficiently servicing the growing WiFi demands in the home.

Alex Tatham, Westcoast Managing Director commented “It is exciting to bring a new and growing brand to the UK market and I am delighted Tenda have chosen Westcoast as their partner to take them to new retail, e-tail, networking specialists and any other reseller markets. Their products are excellent, their energy is infectious and everyone here at Westcoast is raring to go.” Tatham is bullish on a successful partnership adding, “Best in class credit, large stock holding and Westcoast’s outstanding, personalised customer service will ensure brand success for Tenda.”

Jamie Plumridge, Tenda UK Commercial Director said, “As we approach the imminent launch date for the next innovative product in the NOVA MW smart wi-fi range, the MW3, we could not be more delighted to announce our new partnership with such a prestigious distributor as Westcoast”.

Plumridge added, “Following an outstanding start to 2018 for Tenda UK, our commitment to the UK channel could not be more amplified than by partnering with a distributor that clearly matches our ambition for growth. After all, Westcoast have been the standout Distributor for exceptional growth over the last few years in our industry.”

With this important distribution agreement, the growing relationship and shared values of bringing great quality, excellent value, margin rich products to the UK reseller market, is an immediate match. Both Tenda and Westcoast are very much looking forward to a long term partnership.

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David Dungay

Editor - Comms Business Magazine