Distributor Westcon Group has launched a new marketing portal for convergence partners in the UK. The company says the portal is a unique approach to assisting resellers to execute integrated marketing campaigns.
Unique to the Portal is its ability to provide a single place for Westcon resellers for everything they need to develop effective marketing campaigns. In addition to a library of pre-built campaign templates the portal gives access to a comprehensive range of data services as well as creative design and demand generation services.
“Our resellers consistently tell us that they struggle to maximise the return and value from their marketing activity.” commented Runa MacLeod, Marketing Director, Westcon, “We aim to change this with the Marketing Portal by providing our resellers with access to the experienced technology marketers that intimately understand the market that we serve and have the expertise in marketing to it. Resellers can access the services they need to deliver best practice marketing campaigns with the right message, to the right people, with the right results.”
The flexibility provided by the Marketing Portal enables all Westcon resellers, regardless of their size, to gain the support they need. Resellers are able to build end-to-end campaigns selecting the contacts they wish to target, the campaign assets they wish to use and the appropriate telemarketing follow-up. Alternatively, resellers can select only the elements they require to complement and support their own marketing resources. Resellers can access the portal to support them with any type of marketing campaign.
“We are already seeing the benefits of using the Westcon Convergence Marketing Portal.” said David Hamer, Director of Redwood Telecommunications. “By having everything in one place it is saving us both time and money in building integrated campaigns and by leveraging the marketing expertise within Westcon and their partners, these campaigns are proving to be far more effective.”
“Our resellers are very enthusiastic about the Marketing Portal and what it offers them.” continues Macleod “By bundling options together and subsidising many of the services, we are enabling our resellers to achieve more with their marketing budgets and we are sure that this proactive and innovative approach to channel marketing will drive business in the coming year.”