On Yodel Anecdotal last week, Yahoo! CEO, Carol Bartz, stated on her blog that she is rolling out a new management structure to counter areas that are, she claimed, bogging the company down.
She stated on the blog: “People here have impressed the hell out of me. They’re smart, dedicated, passionate, driven, and really nice. There’s so much great energy and frankly lots of optimism. But there’s also plenty that has bogged this company down. For starters, you’d be amazed at how complicated some things are here.
“So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, ‘Wow’.”
As part of this restructure, David Ko, SVP, Yahoo! Mobile, has been named the new global head of Yahoo! Mobile, responsible for the mobile business, strategy and monetisation teams for Yahoo!.
Ko has been with Yahoo! for nine years, most recently leading Yahoo!’s mobile business operations globally. Prior to that, he served as the managing director for Yahoo! Mobile’s Asia Pacific business, where he was responsible for marketing, engineering, product development and exponentially growing the company’s partnerships in the region, and overseeing the deployment and distribution of its essential mobile-first services and advertising solutions.
Bartz added: “I’ve noticed that a lot of us on the inside don’t spend enough time looking to the outside. That’s why I’m creating a new Customer Advocacy group. After getting a lot of angry calls at my office from frustrated customers, I realized we could do a better job of listening to and supporting you. Our Customer Care team does an incredible job with the amazing number of people who come to them, but they need better resources. So we’re investing in that. After all, you deserve the very best,” she continued.