Zyxel Communications UK has appointed IT distributor Micro-Peripherals to distribute its entire range of networking products, including DSL routers, security, switching and wireless, in the UK. The selection is a strategic move for Zyxel and part of the company’s continued efforts to strengthen its position in the UK market by demonstrating a continued commitment to the channel and end users.
The appointment is expected to drive sales of networking security products in the UK SME market by giving companies affordable all in one security solutions through a trusted distributor, enabling SMEs to ensure their wired and wireless networks remain secure.
“Zyxel has seen a huge growth in the sales of networking solutions to the SME market, particularly within security, data infrastructure and wireless,” said Sarah Guy, UK Marketing Manager. “SMB resellers are continually looking for ways to develop and create more margin based sales and work with both distributors and manufacturers to develop more value add to their customers. We want to work with partners that can deliver this growth pattern and are looking to recruit over 250 new reseller partners in 2007 who specialise in our key verticals including hospitality & leisure, retail and education. Micro-Peripherals has an excellent reputation as a distributor of IT and technology products in the UK and with their contacts and specialist networking skills, we are confident that they will help us build on our strong position in the networking solutions market.”
Micro-Peripherals, was established in 1980 and is one of the oldest and largest IT distributors in the UK. With over 8,000 resellers in the UK, the company predominantly targets the SME market, a key sector for Zyxel. Micro-Peripherals will distribute a wide range of Zyxel products from their offices in Altham, Lancs and Basingstoke, Hants. The company is a wholly owned subsidiary of DCC Plc, one of Ireland’s largest companies.
“With the changing pressures SMEs in the UK face changing every day, it is essential that our resellers are constantly on top of the latest developments in networking technology to help give customers the best possible solution to meet their individual business needs. This is why we place a large emphasis on customer service and our resellers appreciate that they can call and speak to a real person to get advice and pricing information,” said Mark Kahr, commercial director, Micro-Peripherals. “Zyxel’s superior range of networking products, continued investment in creating new technology solutions, and commitment to their channel partners means our resellers are in the perfect position to grow their business and offer customers the practical, yet innovative, solutions they need.”