ROK is in the midst of its plans to deploy more than 30 on-demand mobile TV services streamed over existing mobile networks with selected operators worldwide by the end of this year.
Alexander now joins the board of ROK just as the company goes for its IPO – hitherto ROK, which was formed in 2003, has been privately financed. ROK has filed more than 40 patent applications for a suite of mobile technologies it has developed ranging from unicast mobile TV streamed over 2.5G, 3G and WiFi networks through to content-loaded memory cards and mobile VoIP and content applications.
An interesting example has just been launched – a comics division that provides the opportunity for publishers and creators offer Pay Per Download or MMS subscriptions to comic. Creators publishing via ROK Comics will receive 50% of the available revenue on every sale. There’s also a Flash-based DIY web service enabling anyone to create comic strips using their own photos.
‘The mobile phone is the perfect delivery vehicle for comics. The back lighting provides incredible vibrancy and the MMS presentation format we have chosen works across almost all phones and network operators,’ said ROK Comics managing editor, John Freeman.