And below is the Mio H610, claimed to be the first GPS device designed especially for women (though we have heard that before). Mio says it’s both stylish and lightweight and “can be worn around the neck or on the wrist”.
It comes with maps of 24 European countries pre-installed and over 1.8m points of interest provided by Tele Atlas. Also on board is the WorldMate software, providing information on weather, currency conversion, measurements, dialling codes and clothing size conversions “to facilitate more effective shopping abroad”.
“Exceptional functionality is no longer the only driver behind the purchase decision … We’ve responded to this trend by designing something that women actually wanted to be seen carrying.” said Leo Exter, Marketing Manager, Mio Technology Europe.
We’ll see. It looks a tad pricey at £279.99, but Mio is getting right on top of its market and it may well be a good seller.