In its latest analysis of the market for Near Field Communication, ABI Research forecasts that by 2012 some 292m handsets – just over 20% of the global mobile handset market – will ship with built-in NFC capabilities.
Early enthusiasm for NFC has been tempered by the complexity of the ecosystem required to support multiple, revenue-generating applications. ”Mobile operators stand as the gatekeepers of NFC’s entry into new handsets,” notes Collins. “Until they are comfortable with getting a return on the investment in those handsets, NFC will not reach a mass market.”
Success in developing NFC relationships, primarily between card issuers, contactless transportation ticketing providers and mobile operators, will determine the speed and shape of deployment and consumer availability of NFC in handsets.