Nokia Reorganises

Nokia has announced a completely new company structure aimed at creating an organization aligned with the opportunities Nokia sees for future growth, and to increase efficient ways of working across the company.
 
Under the new organization being introduced January 1st 2008, Nokia’s current business group and horizontal group structure in the device business will be replaced by three main units: Devices, responsible for creating the best device portfolio for the marketplace; Services & Software, reflecting Nokia’s strategic emphasis on growing its offering of consumer internet services and enterprise solutions and software; and Markets, responsible for management of Nokia’s supply chains, sales channels and marketing activities.

The sections will replace its current divisions of mobile phones, which produces the regular handsets, enterprise solutions, which aims products at the business end, and multimedia, which produces handsets with advanced cameras and music players etc.

In addition, Nokia will establish a Chief Development Office to optimize Nokia’s strategic capabilities and growth potential and also provide operational support for integration across all these units in conjunction with the CEO.

Nokia expects that the new organization will allow it to manage its device portfolio with greater effectiveness, speed up time to market for new products, and increase the efficiency of its marketing and productization efforts.

Nokia expects that having a new unit dedicated to consumer internet services and enterprise solutions will build on the foundations established in the existing organization to best position the company to offer its customers complete solutions.

"The convergence of the mobile communications and internet industries is opening up new growth opportunities for us, both in the devices business as well as in consumer internet services and enterprise solutions. Growing consumer demand for rich, mobile experiences creates an opportunity for change.  Nokia will bring these capabilities to the broadest range of devices and price points.  This unleashes the power of Nokia’s device volumes, now coupled with new services and business solutions. This distinctive approach sets Nokia apart from point solutions vendors," said Nokia CEO Olli-Pekka Kallasvuo. "We believe this new organization can capitalize on these opportunities while allowing us to increase the effectiveness of our investments and the efficiency of our operations."