From 1 April Phones 4U will no longer sell new O2 connections, but will retain upgrades and prepay sales.
An O2 spokesman said the company wasn’t prepared to discuss the commercial terms of relationships with its indirect partners, but added “We have already said that we expect to do less overall gross connections with independent retailers as we increase our focus on our direct channels”.
l O2 has just announced its Fair Deal promise – existing O2 customers, be they PAYG or contract, will be given the same handsets and tariffs as new customers when they come to upgrade. They’ll be rewarded with O2 Treats for their loyalty.
Interestingly, Fair Deal is only available through direct channels – online, over the phone and in all O2 shops – “so that customers can guarantee that they’ll receive the best experience when choosing their phone, no matter how they want to shop with us”.