This kind of balancing act is not uncommon in fixed-line comms services, but to our knowledge this is the first time that it has been offered generally to mobile dealers. Spencer Davis, sales manager at Symphony, said: “The plan is open to any Symphony or Anglia dealer, landline or mobile, that has a business focus. We’re looking in particular for more corporate accounts from the small and medium enterprise sector.
Essentially the dealer receives two commissions – for line rental and call charges – and is able to offer the customer a partial discount that eats into one or both of them. We are offering a strong up-front commission with ongoing revenue on O2 and Vodafone business tariffs”, said Davis. “The dealer can elect to give a discount of up to 10% before they need to get Symphony’s approval.”
Symphony Telecom is a wholly owned subsidiary of Eckoh Technologies plc, Europe’s leading provider of hosted interactive voice applications and speech recognition services. It acquired Anglia Telecom a year ago, and while Symphony has had service provision licences from O2 and Vodafone for over five years its main focus has always been on fixed-line services. One advantage of the new offer to dealers, however, is the opportunity to do more business by selling landline and broadband along their mobile offerings.