SATNAV SET TO DRIVE 3G SALES

In 2011, the total population of subscribers to GPS-enabled location-based services will reach 315m, up from 12m in 2006, according to ABI Research. 

That represents a rise from less than 0.5% of total wireless subscribers today to more than 9% worldwide.

Regions of greatest growth will be North America and Western Europe, says ABI, which expects 2007 to see an increasing number of 3G phones with GPS chipsets on board – and “at least one additional operator will be offering GPS-enabled LBS in Europe starting late in 2006”, with four
more major operators in Europe following suit next year.
ABI expects GPS-enabled LBS to lead subscribers to use more 3G data services, and thus to drive overall 3G handset sales.