SEW710i: due Sept 2006

Sony Ericsson’s bid for the newly-discovered ‘sporty lifestyle’ market segment (currently being hammered by the likes of Nokia 5500 and the BenQ Siemens mofi phone) presses all the
right buttons – built-in pedometer, belt clip for ease of attachment during your workout, super-stable hands free headset which won’t be shaken off while you pound the treadmill.

And it’s a Walkman phone, so you get the rather fine music player . The W710i also comes with a 512MB memory stick micro card.

Sales Appeal  4