Price plans start at £25 and customers who select a £40 or higher price plan will also for the first time have the choice of unlimited texts, unlimited landline calls or unlimited Vodafone to Vodafone calls.
“Our customers want simplicity and services that are easy to select, buy and use. Today with our new price plans Vodafone customers have the confidence to browse for as long as they need with no extra costs when checking their e-mail, visiting their favourite social networking sites or making a final bid on eBay,“ said Ian Shepherd, director of consumer for Vodafone UK. “This will make Vodafone not only the network of choice for voice and text but also the internet. And what’s more, all customers who visit a store to sign up to the new plan will benefit from Vodafone’s simple two minute set up for email so that they can leave the store up and running.”
Since launching the internet on mobiles last summer Vodafone has witnessed the growth in consumers’ appetite for email, instant messaging, and social networking as well as more general services such as Google search. Favourites for customers include quick access to Facebook, MySpace or Bebo to share pictures and news, YouTube to check out videos on the move, and fast connections to eBay to make that last minute bid. (see tables below)
Top 4 searches on the Vodafone Mobile Internet (VMI) (ranked by most searched first)
4. Windows live Hotmail
Top 10 mobile internet sites on VMI (ranked by most visited first)
6. Sony Ericsson
9. Windows live Hotmail