123play.com becomes Europe’s best source for free mobile games

Ad-funded mobile games outfit, 123play, has announced that after the success of its UK launch earlier this year, it has expanded its free ad-funded mobile games service into France, Germany, Italy and Spain.

Now, millions more mobile gamers can get their hands on some of the very best mobile games available. Hundreds of thousands of free mobile games have already been downloaded via the web at www.123play.com and the mobile site m.123play.com.

From the site, gamers can choose from more than 80 of the very best
Games from leading publishers. Games from Digital Chocolate, RealArcade Mobile, THQ Wireless, Hands-On, Indiagames, In-Fusio, Player-X and Progressive Media are already available, with more games added every month.

When an end user launches a 123play game on their mobile, they see a couple of adverts before the game. If you want to visit the advertiser’s mobile site on your phone, they simply click; if they don’t, the game will start.

There’s no registration process and no limit on the number of games that can be downloaded; the only cost comes from the game connecting to 123play’s advertising server via the network a maximum of once a day to update the ads, which only takes a few seconds.

The 123play.com site currently has games for over 800 different handset models with new phones added all the time and it works with any mobile network.

Markus Ramark, CEO at 123play, stated: “With today’s launch we’ve made the best mobile games even better, by making them free for anyone to download. There’s no other service out there that brings together great games and advertising from leading brands, wraps them together, and makes it as easy as 1, 2, 3 to play.”