Aastra has been named by MZA Ltd as the leading supplier brand of DECT handsets to businesses in the EMEA region in 2012.
In its shipment review, independent telecoms and IT analysts, MZA assesses the multi cellular cordless PBX market by handset volume and reveals that Aastra sold more DECT handsets to the enterprise market than any other vendor.
A Focus on Mobility
Mobility is a key part of Aastra’s strategy and the organisation has invested significantly to provide a cost effective, easy to deploy and highly scalable SIP-DECT offering. Ideal for businesses of all sizes needing an in-house mobility solution, Aastra’s solutions are particularly in demand by multi-site organisations and vertical sectors such as healthcare, retail or hospitality where on-site mobility is a key requirement.
With an ever-evolving offering to stay at the forefront of the business SIP-DECT market, this year Aastra introduced High Definition (HD) audio quality to ‘corridor warriors,’ enabling DECT customers to reap the benefits of the CAT-iq (Cordless Advanced Technology — internet and quality) standard. This is a new standard for IP and voice services in the next generation cordless network which provides crystal clear sound.
Aastra’s SIP-DECT solutions offer more than just voice communications. They provide employees with access to important messages and emails on the move, resulting in a powerful Unified Communications tool that improves responsiveness.
Pierre-Alexandre Fuhrmann, Vice-President Global R&D at Aastra comments, “As a result of developing our own DECT technology, we are able to lead the way in the business DECT market. Aastra focuses on offering industry-leading wireless products, with dedicated business features. Our solutions are highly reliable, whether used by nurses who need to access our alarming features or by hotel staff who need to receive urgent messages on their DECT handsets, no matter where they are in the hotel. By offering a comprehensive range of competitively priced DECT solutions, our sales volumes have increased this year and it’s great to see MZA’s report which sets our growth in context within the market.”
Stephanie Watson, General Manager of MZA comments, “DECT has unique benefits which will see it keep its place in terms of wireless business communications. Its strong vertical application solutions, including messaging and alarming features combined with high quality reliable voice, address real needs in business.”
Ströer, one of the leading outdoor advertising companies in Europe, is amongst the many Aastra customers who are reaping the benefits of its DECT technology.
Oliver Kaba, freelance IT consultant for Ströer Group explains, “At Ströer we are heavily reliant on having strong communications and being able to contact employees who are on the move. As part of a comprehensive unified communications strategy we have put the focus on mobility and, through Aastra, we have a highly reliable campus solution. We have installed Aastra’s SIP DECT technology and benefit from excellent audio quality, wherever we are on the site, with access to all the features of on our communications server. It makes it easy for employees to contact each other and be responsive at all times.”