Endpoint security software firm Avecto has launched its revamped Channel Partner Program and the announcement of a global partner roadshow.
Designed in collaboration with partners, the Avecto Channel Partner Program is now made up of three tier thresholds; Platinum, Gold, and Silver.
Benefits of the new Avecto Channel Program include technical and sales enablement, bespoke marketing support, co-marketing opportunities and MDF funding, as well as professional consultancy services, lead generation and deal registration incentives.
At the end of April, Avecto will embark on its global ‘Know your threats’ roadshow, joining forces with 16 Avecto partners in locations across the UK, Germany, the US, and Canada. The roadshow will feature lessons from a hacker, with live demos, interactive presentations, and insight from a Microsoft MVP on how to stop the biggest attacks in 2017.
Ben Audley, vice president at Avecto, said: “In a highly competitive market, Avecto has continued to achieve significant sales growth and our channel partners in the UK and EMEA are critical to that success.
“To keep that momentum building, we wanted to adjust our existing Channel Program to not only differentiate us from our competitors, but allow us to work in much more strategic and cohesive way with our select partners and value-added distributors.
“Our unique endpoint security software, Defendpoint is now protecting some of the world’s biggest organisations and its difference from anything else on the market means that it’s been incredibly popular with the channel community. I’m confident that the launch of our revamped channel program will help to drive continued growth in the future.”
Gary Duke, CEO at LAN2LAN, an Avecto platinum partner, said: “In Defendpoint, Avecto has developed a security solution that forces organisations to sit up and take notice. It is completely unique, and in the many conversations we’ve had with customers the benefits of its multi-layered approach have really struck a chord.
“Avecto works in true partnership with the channel and the launch of its revamped Channel Program shows there is much more still to come. We’re a very proud Avecto partner and look forward to working closely with them in the years ahead.”