BroadSoft Goes for Global Growth with New Channel Program

BroadSoft, the provider of VoIP application software, today announced the Channel Partner Program as part of the company’s ongoing global growth strategy.

The Channel Partner Program expands BroadSoft’s existing Original Equipment Manufacturer (OEM) relationships for the BroadWorks VoIP application platform into new local and vertical markets. Channel Partner Program members can also leverage BroadSoft Xtended, the company’s initiative for development of Web 2.0 applications that are integrated with BroadWorks.

The BroadWorks platform has been selected by nearly 300 service providers in 59 countries to deliver advanced voice and multimedia services to SMBs, large enterprises and residential users.

The BroadSoft Channel Partner Program complements BroadSoft’s talented Sales operation by leveraging qualified channel partners in specific market segments. Under the program, channel partners will have access to technical, marketing and branding materials through an online portal, as well as sales support. The program ensures a consistently high quality of service by certifying its personnel with BroadWorks via BroadSoft University.

“Partners choose to work with companies that implement best practices, maintain rich and useful partner portals and provide proven sales and marketing resources,” said Ken Rokoff, vice president of Business Development for BroadSoft. “We make it easy for partners to offer our solutions and give them the support they need to be successful.”

Channel partners qualify for the program to offer BroadWorks-based business and residential services based on their technology expertise, pre-existing service provider relationships and customer base. Also, channel partners will have access to the Xtended Services Interface, which will enable them to integrate BroadWorks calling features with web-based applications for the accelerated creation of new services.

Prior to the launch, 50 existing partners formally joined the Channel Partners Program.

“With the formalization of the processes, and additional training and certification, we expect that it will become even easier to build, support, manage and innovate solutions based on the BroadWorks platform,” said Andrew Briggs, managing director of Converged Communications and Customer Interactive Solutions at Dimension Data.