C2000 to stage next SME Training Weekend at Alton Towers

Computer 2000, the UK arm of Tech Data, is expecting more than 120 delegates to attend its next SME Training Weekend, which takes place on the 26th and 27th of April 2008, at the Alton Towers theme park near Uttoxeter in Staffordshire.

The event will provide resellers with the opportunity to benefit from a series of intensive solutions sales training sessions, delivered by vendor experts, and to see new products demonstrated at first hand. Key vendor partners taking part in the Alton Towers SME Training Weekend include Canon, Cisco and Linksys, HP, NETGEAR, Samsung, SonicWALL and VMWare.

The training forum will cover some of the key growth categories of the market, including one on virtualisation hosted by VMWare and another on convergence opportunities with small businesses, being run jointly by Cisco and Linksys. HP meanwhile will focus on current opportunities in the server and print markets.

Maverick Presentation Products will be running a session on audiovisual solutions there will be another on mobile data, delivered by Brightstar. In addition, Computer 2000 will be hosting a special presentation its e-business systems, which resellers can use to streamline their order processing and reduce costs.

Other sessions will focus on up-selling and cross-selling opportunities, and on add-ons and consumables for print, helping resellers to understand how they can increase the revenue and profit potential of every sale.

Alice Smitheman, Product Marketing Director at Computer 2000, says that the event reflects the value and breadth of the opportunities that the company underpins for resellers focused on the small business market.

“The SME Training Weekends are tremendously popular and successful. They enable our reseller customers to get up to speed on the markets that have most growth potential and learn about new solutions and technologies and how to take them to market. The spectrum of coverage and the focus on categories such as audiovisual and virtualisation, reflects the unique ability of Computer 2000 and the Tech Data group to deliver both the specialist expertise in key markets and the broad range of services that resellers need to drive profitable growth.”