Call Recording: Resellers ‘Scratching Surface’ of £2.5bn Market

The market for business call recording in UK is worth a potential £2.5bn – and resellers have only begun to scratch the surface. With over three million companies across Britain, sales of call recording products leapt 65% last year – and that’s just one CTI vendor.

A major part of a market that grew 102% in 2006, call recording has the potential to deliver continual on-going sales and revenue for voice and data resellers.

That’s according to Liquid Voice, the call recording specialist, who has just completed its most successful year to date, with revenue up 53%, sales beyond expectations at 65% and a 30% increase in reseller partners.

“Demand for call recording has never been greater and we see the growth curve rising for many years to come,” says Chris Berry, Business Development Director of Liquid Voice, whose products are used throughout UK by major corporations, local authorities, Government agencies, Call & Contact Centres, SME businesses, Banks, Financial Service Providers, housing associations and Professional Services providers.

“Every one of more than three million companies in the UK has a good reason to record their calls. Pretty soon it will be a legal requirement for all companies and organisations to keep records of their transactions. With the telephone remaining the most popular and preferred method of contact, the opportunities for resellers are enormous – and growing every month,” says Berry, who cites the power of its product range and the good efforts of its reseller partners as key to its success.

“While others struggle with the limitations of legacy products and out-dated sales techniques, our resellers have been quick to grasp the power, benefits and opportunities offered by modern CTI solutions,” Says Berry.

“You don’t have to be a specialist, either in voice or IT networks, to sell and install our products. Presented in the correct manner, our industry-leading products near-enough sell themselves. Call recording is the ideal way for voice resellers to move into and succeed in the data world – and for IT resellers to step into the world of voice.”

Increasing requirement to record calls amongst SMEs, local authorities, financial service providers and government agencies has fuelled demand for Liquid Voice CTI products and the company has now embarked on a major expansion of its operations.

“For the past two years Liquid Voice has been working quietly – and very successfully – across the industry, building our reseller channel and winning new business,” says Berry. “Our early investment is now paying dividends for Liquid Voice, for our resellers and their customers.

We are proven specialists with proven products that have successfully rode the new market wave from its birth. We’re excited by our success to date and the potential for significant future growth. The wave is growing bigger every month and we’re keen to evangelize the many market and sales opportunities that are available to resellers.”