Cisco Study Reveals Partner Collaboration Generates Revenue

Based on a global study indicating that collaboration between channel partners is a large and growing trend, Cisco today announced the launch of Cisco Partner Exchange, a network that will help partners increase their revenue, extend their expertise, and deepen their relationships with customers.

The study, commissioned by Cisco and conducted by Illuminas Research, was designed to provide insight into the forces shaping the reseller channel of the near future. It polled more than 1,300 customers and nearly 500 Cisco channel partners across 12 countries: Australia, Brazil, China, France, Germany, India, Japan, Korea, Mexico, Russia, United Kingdom and the United States.

The study revealed that collaboration among Cisco partners is generating 31 percent of channel revenue and is growing by 15 percent annually. Furthermore, 62 percent of the partners believe that collaboration will continue to grow over the next five years. Cisco partners work with an average of eight other partners on a regular basis.