Content Guru’s latest innovation extends its agent desktop application, the DTA (Desktop Task Assistant), using WebRTC capabilities to incorporate person-to-person video, advanced collaboration and screen sharing as well as voice calls made directly to the user’s browser. By unifying these within a single interface, businesses are able to deliver enhanced enterprise and customer experiences through reduced costs, increased agility and flexibility and a more efficient information exchange.
Last year, global analyst PWC predicted near 100% penetration of UC in companies by 2020 and market research firm Grand View Research forecasted that the global UC market could be worth $75.81 billion by the same date, fuelled by a growing demand for cloud-based services. PWC also envisages a rapid uptake of WebRTC collaboration technology by businesses of all sizes, with 76% of buyers aware of the technology already using or planning to adopt the technology within the next 12 months.
Sean Taylor, CEO of Content Guru, commented: “We’ve been trialling WebRTC for over a year now and are delighted to be able to launch it as a mainstream storm product. We believe the technology will be a game-changer and you can be sure that our competitors will be following us into this space over the coming months.”